Live streaming lets people all over the globe watch, create, and share videos in real-time. It allows people to interact with each other from different locations, breaking down barriers of location and accessibility, simply by connecting a device to the internet.
Popular platforms include Facebook Live, Twitch, Tik Tok, Instagram, and House Party. Unlike traditional videos, creators cannot edit or make changes to these videos as they are streamed live. This makes them more real and relatable, and many influencers use these as a way to connect with their followers.
Live streaming that are made public can attract hundreds or even thousands of viewers; for example, the Superbowl 2020 was streamed live over the internet and attracted millions of viewers. On the other hand, live streaming can also be made private, with platforms like Zoom and Skype being used regularly in the business world to allow international businesses to better communicate between offices, and increasing home working potential.
The impact of Live Streaming
Many celebrities have jumped on the live streaming bandwagon.
Live streaming has had a huge impact on many industries. Big brands use celebrities and influencers to tout their wares, allowing fans to interact with their favourite stars in real time. Previously, famous people were unapproachable to the average person, but live streams have bridged that gap and humanised celebrities. The gaming world has also been revolutionised, with Twitch allowing avid gamers to watch others playing games, and huge worldwide tournaments being made possible by the wonders of technology.
Live Streaming in Online Casinos
The gambling industry has also benefited greatly from the developments in technology. As there has been a shift to the online world, operators have had to use the available technology to stay one step ahead of the competition. One way they have done this, is to offer up live casinos games online with real dealers streaming through to their devices. This adds an additional element to the proceedings, making online offerings on par with land-based casinos.
By recreating the look and feel of a land-based casino, operators are able to attract the new online demographic, as well as bringing existing patrons onto a new platform. Online casinos have come a long way in the last 20 years; no longer are they clunky with poor graphics and slow loading times, they are now able to offer immersive experiences for players, providing hours of fun and games for players.
What is needed for Live Streaming?
There are several items of hardware needed for a successful live stream.
Pretty much any kind of camera made in the last few years will have the necessary technology to live stream. Even the more recent smart phone and tablets can offer enough power and definition to successfully live stream an event or show, and the most expensive cameras are only really needed for particularly big events where lot of zooming in is needed.
- Audio Equipment
Devices like smartphones and computers will already have built-in audio equipment, and will usually be enough for a basic stream. But professional streamers will often look at upgrading to a stand-alone microphone that provides better quality audio and reduces the lag between image and sound, improving the viewer experience greatly.
Basic entry level equipment won’t have its own lighting, and if lighting conditions are adequate this often isn’t a problem. However, if filming in dark conditions or in variable light, it’s often beneficial for have external light sources. These could be a lamp, a light ring that attaches to your smartphone, or lighting equipment that syncs up to the camera and allows for lenses to be changed.
Shaky images can really reduce the quality of the broadcast and can make viewers switch off. A tripod is needed for whatever camera is being used, be it a smartphone or a top of the range professional set-up. It’s also useful to have a tripod that allows the camera to pan sideways and up and down, especially for sporting events or theatrical productions where camera movement is needed.
A computer is needed to transmit the video, and should have ports that the capture device can be plugged into. Most computers will have a Thunderbolt Port or USB Port that can be used, and even if it doesn’t, there are plenty adaptors on the market that can plug into existing inputs.
The processor in the computer is also important, as this dictates how much the computer can handle and how quickly it can do it. Intel processors make up the bulk of the market and have what is required for video processing.
- Capture Device
The capture device is a piece of hardware that plugs into the USB/ Thunderbolt port that converts the video signal from the camera into a recognizable digital format.
- High-Speed Internet
To successfully live stream, it’s necessary to have fast and stable internet access. Poor or interrupted internet speeds can lead to buffering and broken images and audio, a sure fire way to get viewers to switch off. The most stable internet can be achieved by plugging the computer directly into the Ethernet port, but advances in technology mean that Wi-Fi and even mobile data can be just as good.