Microsoft Kumo (Live Search) Renamed "Bing"

1 post / 0 new
TDub's picture
Joined: 06/09/2008 - 11:18pm
Posts: 1374
San Diego
Microsoft Kumo (Live Search) Renamed "Bing"

[FONT=Calibri][SIZE=3]Reports indicate that Microsoft will [/SIZE][/FONT][URL=][COLOR=windowtext][FONT=Calibri][SIZE=3]rename Kumo[/SIZE][/FONT][/COLOR][/URL][FONT=Calibri][SIZE=3] to a finalized brand name Bing. In order to promote Bing, Microsoft reportedly is planning an $80M to $100M USD online, TV, [/SIZE][/FONT][URL=][COLOR=windowtext][FONT=Calibri][SIZE=3]print[/SIZE][/FONT][/COLOR][/URL][FONT=Calibri][SIZE=3], and radio advertising push, according to [I][FONT=Calibri]AdAge[/FONT][/I]. As [I][FONT=Calibri]AdAge[/FONT][/I] points out, that total would be more than Google's entire 2008 advertising budget of $25M USD.[/SIZE][/FONT]

[URL=]Link to article[/URL]

In the works. But it will be small.