Microsoft Kumo (Live Search) Renamed "Bing"

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Microsoft Kumo (Live Search) Renamed "Bing"

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[FONT=Calibri][SIZE=3]Reports indicate that Microsoft will [/SIZE][/FONT][URL=http://www.pcworld.com/article/165462/microsoft_may_rename_live_search_bing_massive_ad_campaign_planned.html][COLOR=windowtext][FONT=Calibri][SIZE=3]rename Kumo[/SIZE][/FONT][/COLOR][/URL][FONT=Calibri][SIZE=3] to a finalized brand name Bing. In order to promote Bing, Microsoft reportedly is planning an $80M to $100M USD online, TV, [/SIZE][/FONT][URL=http://www.dailytech.com/Report+Microsoft+Kumo+Live+Search+to+be+Renamed+Bing/article15229.htm][COLOR=windowtext][FONT=Calibri][SIZE=3]print[/SIZE][/FONT][/COLOR][/URL][FONT=Calibri][SIZE=3], and radio advertising push, according to [I][FONT=Calibri]AdAge[/FONT][/I]. As [I][FONT=Calibri]AdAge[/FONT][/I] points out, that total would be more than Google's entire 2008 advertising budget of $25M USD.[/SIZE][/FONT]
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[URL=http://www.dailytech.com/Report+Microsoft+Kumo+Live+Search+to+be+Renamed+Bing/article15229.htm]Link to article[/URL]

In the works. But it will be small.