AMD CEO Lisa Su Interview: Confident In Next Graphics Launch, Zen’s Success Is Key


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    During the recent financial analyst day, AMD talked a little about the next graphics line-up, which, no surprise, will be aimed at 4K gaming with support for DX12 and even VR experiences. This next flagship GPU comes of course on the heels of Nvidia’s family of Maxwell-based graphics processors that culminated in its latest launch, the GeForce GTX 980 Ti, which is perhaps the sweet spot of the high-end PC gaming segment. Gaming accounts for approximately $3 billion of AMD’s revenue. Execution here is critical.

    AMD has said it will move to a new FinFET process in 2016, with a potential 2x energy efficiency improvement over previous-generation GPUs.

    Almost three weeks ago, AMD announced the implementation of high-bandwidth memory (HBM), to be seen first in the company’s graphics technology, with promises of a 3x performance-per-watt improvement over GDDR5 and a 50 percent power savings.

    Both AMD and Nvidia, among others, have talked about and been working on implementations of stacked memory architectures, but AMD will be the first to ship

    http://www.tomshardware.com/news/amd-ceo-lisa-su-interview,29327.html

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