CHERRY Selects technikPR For US Public Relations
Hamburg, June 28th, 2016 – technikPR, the most technical PR agency in Europe, is proud to announce that it has been selected to coordinate public relations activities in the USA for CHERRY, the famous German market leader and expert in mechanical keyboard switches. The American market is added to the activities the Hamburg-based PR agency is already spearheading in the UK, Germany, Austria, Switzerland, Netherlands, Belgium, Luxembourg, France, Denmark, Norway, Sweden, and Finland.
CHERRY develops and produces computer input devices and components for industrial and home applications. The brand has become synonymous with quality mechanical keyboard switches including the award-winning MX series and is widely respected for its durable mechanical keyboards for consumers and its office peripherals, such as chip card readers, smart terminals, and IP68-certified waterproof keyboards. In the USA, CHERRY is also well-known for its POS (Point of Sale) keyboards that are being used by many larger and smaller stores across the country.
In order to increase brand recognition in the USA, CHERRY will be partnering with technikPR for its public relations activities, including the distribution of press releases, samples, and media support. Michael Schmid, Head of PR and Marketing for CHERRY: “In 2015, we teamed up with technikPR to handle our public relation affairs across many European regions. Their employees have the technical background knowledge to present our highly-specialized products to customers and to the press. We’re looking forward to strengthening our brand awareness and PR presence on the North-American market thanks to their autonomous and efficient way to work.”
Cherry GmbH, with its headquarters in Auerbach in der Oberpfalz, Germany, is one of the world’s leading manufacturers of computer input devices with an emphasis on office, industrial and security markets, as well as switches for mechanical keyboards among others for PC gaming. Cherry GmhH is a 100% subsidiary of the technology group ZF Friedrichshafen AG.