DreamHack and CORSAIR Enter Strategic Partnership
CORSAIR Becomes Title Sponsor of DreamHack Masters, DreamLeague and More
FREMONT, CA, December 13, 2017 — CORSAIR®, a world leader in enthusiast memory, high-performance gaming hardware and PC components, and DreamHack, the world’s largest digital festival, are excited to announce a groundbreaking new partnership which will see CORSAIR and DreamHack working together for the next two years as strategic partners, with CORSAIR as a major sponsor of DreamHack’s esport properties.
Having previously sponsored numerous DreamHack events and competitions, most recently as a main sponsor of DreamHack Open, CORSAIR will greatly expand its sponsorship of DreamHack events, becoming the title sponsor of DreamHack’s Dota 2 activities through DreamLeague, DreamHack’s CS:GO arena championship series and the title sponsor of DreamHack Masters. The new sponsorships extend to naming rights, with DreamLeague now titled “CORSAIR DreamLeague” and DreamHack Masters now known as “CORSAIR DreamHack Masters”. CORSAIR will also partner with DreamHack on as-yet unannounced events and tournaments, with more details in the coming months.
CORSAIR has exploded into the PC peripherals and esports market over the past six years, launching a diverse range of gaming keyboards, mice, headsets and accessories, in addition to its wide-ranging DIY and memory products. Know amongst gamers for its commitment to premium materials and lasting build quality, CORSAIR is a top-choice amongst gamers, from aspiring amateurs to world-renowned professionals.
“We are tremendously excited to continue to ramp up our efforts within the esports industry thanks to CORSAIR,” Said Marcus Lindmark, CEO & President of DreamHack AB, “2017 has been a huge year for DreamHack, between the dozens of tournaments and 11 major events we have run, and with CORSAIR’s support we can continue to level up what we’re doing for 2018 and bring the most exciting shows and events for the esports and gaming audience.”
“CORSAIR is committed to growing esports and PC gaming around the world, and expanding our partnership with DreamHack, the biggest digital festival in the world, was the natural choice,” Said Lauren Premo, Senior Gaming Marketing Manager at CORSAIR. “CORSAIR has always strived to make products that PC enthusiasts and gamers deserve, able to withstand the demands of a tournament environment. DreamHack will help us to continue and strengthen that tradition.”
More information will be announced shortly regarding DreamHack’s 2018 esport plans, with the full DreamHack 2018 festival calendar released in early December. Stay up to date with CORSAIR by liking their Facebook page and following their Twitter account, and learn more at http://www.corsair.com/. Learn more about DreamHack by follow our Facebook, Twitter and of course checking out http://www.dreamhack.com/.
Founded in 1994, CORSAIR supplies high-performance products purchased primarily by PC gaming enthusiasts who build their own PCs or buy pre-assembled customized systems. The company’s award-winning products include fully-assembled PCs, DDR4 and DDR3 memory, computer cases, PC cooling products, gaming headsets, gaming keyboards, gaming mice, power supply units, USB flash drives, solid-state drives and system monitoring and control devices.
DreamHack is the world’s largest computer festival. DreamHack’s core, and origin is the LAN party, with the two major festivals in Sweden, DreamHack Summer in June and DreamHack Winter in November. DreamHack also arranges festivals, events and competitions in several locations in Europe and North America.
The events are a platform for esport, knowledge and creative competitions, music acts, lectures by game developers, Internet and game culture, cosplay, the fair DreamExpo and much more. DreamHack is also a production company with a focus on gaming, esports, music and arena productions for both traditional TV and the Internet.
During 2016 DreamHack had 233,000 visitors to its events and more than 135 million viewers who followed the live broadcast online. More information is available on company.dreamhack.com. DreamHack is a part of the leading international digital entertainment group MTG. More information is available on www.mtg.com
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