The first online casinos appeared in the late 90s but they were far away from the casino design online casinos have today. Casinos apply a team of graphic designers and developers to make the website top-notch and attract new players and keep the old ones interested. This is a very competitive business with thousands of casinos offering their services internationally and an unprofessional looking site is a warning sign.
It is not enough to make a great website and be happy with it though. Casino fashion trends are changing and what was cool two years ago is perhaps out of date and uncool today. We are discussing casino designs in this article, with Swedish iGaming expert Dominic Andreasson, of whom you can read more about here.
An online casino design is an indication of how professional the casino is. If they don’t have the budget to hire a great developer team, they might have a bad design with stock images, unprofessional text and a confusing layout. If you come across such a casino, you should ask yourself a question, if these guys will have money to buy quality games for reputable game producers as well as security certificates to mind your data? Probably not.
If you are looking for a new casino to play at check out this list of casinobonusar that accept players from Sweden.
Another sign that shows that the casino is probably doing badly if the site is full of popping up advertisements that are hard to close. This irritates many players so it is most likely a sign of desperation of an unsuccessful business.
The best online casinos serve several countries and they will have their pages translated to all the languages they operate in. If the texts seem like they were machine-translated it doesn’t give a good image of the casino.
Casino website designs by demographics
Different designs attract different people and casinos know this. Confusing designs where players have difficulties finding their games should always be avoided. However, some people, and particularly the younger generation, like it when a lot is happening on the landing page.
Some casinos use gamification and their websites might be very attractive to people who love augmented reality and comics while they might look annoying for an older man or woman.
Men generally like clear forms, simple designs and dark colours. So those casinos who concentrate on men often use black as the background colour and perhaps just a few panels to click on on the landing page.
Women generally like more feminine colours and shades of pastel colours. If the website is aimed at women it could have something to do with fashion or self-care and promotions with these topics will work well too.
Some casinos specialize in sports betting and their websites look entirely different from the casinos that only offer casino games. Sports betting image is far away from the glamour and neon lights online casino websites like to use. Bookmaker websites often use green colour and the betting pages are built in a logical structure where everything is categorised by sport types and bet types.
Online casinos who try to attract high rollers often use images of glamorous land-based casino settings. A particularly popular colour theme is black background with gold letters. This gives a sophisticated image where people with a large bankroll will have a good time.
Swedish casino designs
There are a number of successful Swedish game software providers such as NetEnt and Play’n GO and online casinos such as Leo Vegas, Mr Green or Betsson. While the Scandinavian design often uses light colours and clear lines, it does not necessarily show in casino designs. Casinos are lively places that are all about entertainment so they all have to have an out of the ordinary appearance.
Casino designs keep up with current trends and try to appeal to different demographics. While no site should be confusing and disorientating, different themes, colours and tiles and banners can be used to attract different people.