Nearly every healthcare appointment starts with simple online research. The average patient would want to know what they are likely suffering from before seeing a medical practitioner. Moreover, most people rely on the internet to learn about different illnesses, how they can prevent them, and how the healthcare system works. That said, any healthcare website that targets patients should be unique, resourceful, and of high-quality design.
However, not all healthcare websites can achieve this, thanks to the strict regulations in the industry. That is why it is prevalent to see most brands and logos looking almost similar. Furthermore, most digital agencies don’t leverage reliable templates that enhance website accessibility. Remember, you would want a template that is fully responsive to enhance the patient experience. Most importantly, it will help if you customize the template for easy drag-and-drop editing when sorting out medical notes for patients.
So, how do you create intuitive templates for your healthcare websites and applications? This article highlights the best practices and examples of web design templates in the healthcare industry.
Important Notes on Choosing Color Schemes
The impact of the template design on your medical website depends on the color combinations used. Thus, each color has a specific psychological effect and significance to the patient. Most importantly, the color schemes determine the acceptance of your website and brand across different cultures. What else makes color schemes crucial in healthcare web templates? First, the color combinations used in various industry websites such as fashion may not apply to healthcare. Also, healthcare websites tend to focus more on message delivery than driving sales.
Here are the important notes to consider when choosing color schemes for your healthcare web templates:
When patients visit a healthcare site, they expect brilliant but not dull colors that assure them of their wellbeing. Choosing a subtle primary shade such as white induces calmness and reassures the visitors that the person behind the website cares about their wellbeing. Moreover, besides being soothing and calm, white primary shade has a positive psychological effect that sends pure healing energy. White evokes purity, kindness, and availability, which is what patients look for when seeking online healthcare services.
Also, you can try a couple of white shades, such as warm-orange white and cold-blue white. Remember, the white color spectrum typically transverses the range of reddish to bluish. However, these shades signal mourning in some cultures. Hence, you would want to consider the culture of your target audience before using them.
Know Your Audience
Another factor to consider when choosing color schemes for your healthcare web templates is the target audience—healthcare services range, including dentistry, cosmetology, or even general wellness. The colors you use for your dental site may not be the same as weight loss or medical beauty, say a laser clinic. When it comes to cosmetology sites, the visitors are mainly women. These visitors prefer aesthetics and elegance. In that case, an elegant color scheme involving purple as the primary shade would attract more clicks and enhance conversions.
For weight loss sites, you would want to use lively color schemes that eliminate monotony. Weight loss clients want to feel welcomed and not judged. Here you can use a blend of bright colors such as blue and orange.
Colors for the Colorblind
The rate of colorblindness is about 8% in men and 0.5% in women. That means it affects about 1 in every 12 men, including Prince William and Mark Zuckerberg. Thus, you would want to optimize your healthcare templates to cater to these people. Remember, being colorblind doesn’t mean they can’t see the color; they see it differently from someone not impacted by the condition. So, banishing colors in your templates isn’t the solution. How do you do it? Avoid color schemes that tend to be problematic to colorblind visitors. These colors include a combination of red and green, green and brown, green and black, or even blue and purple.
Instead, it will help if you leverage highly contrasting colors because the contrast isn’t an issue for colorblind visitors to your site. Contrasting entails darkening and lighting the colors to make them more pronounced. Other hues you would want to consider when contrasting colors include brightness and saturation levels.
Although some people consider fonts as an afterthought when designing templates, they should be at the forefront because typography creates professionalism and the perception of your brand. It will help if you avoid typefaces that don’t communicate values and meanings related to healthcare and wellness. Alternatively, go for fonts that align perfectly with the message of your practice. Also, the font should be intuitive and readable. Most importantly, go for web-safe fonts that can pop in any browser or device.
Best Web Design Templates
The appearance of your web design templates is a deal-breaker and determines whether visitors will react positively to your CTAs. It is imperative to understand that the first impression is always the last when it comes to online businesses. There are thousands of other websites, and there are low chances that a consumer would revisit your website after the first horrible experience. That said, the best web design templates should:
- Appeal to visitors from all internet-accessing devices, including mobile phones
- Enhance the chances of conversion
- Responsive to generate web traffic
- Communicate the message as intended
Other Important Elements of Medical App Design
Besides fonts and color schemes, there are other crucial elements you need to consider when developing a reliable medical app. You would want to pay attention to details that enhance an intuitive user interface (UI) and inviting user experience (UE). Some of these elements that you need to optimize in your app include:
- High-resolution images that load on mobile phones and desktops
- Left text alignment
- Interline spacing to enhance readability
- Kerning to enhance appealing aesthetics
Wrapping It Up
Using templates to create your healthcare website instead of starting from scratch saves you a lot of money and resources. However, it will help if you create a unique healthcare site or app and not a clone of other businesses. You can leverage the tips on this guide to create the best designs that appeal to your site visitors and prompt them to respond to your CTAs.