Regardless if you are a small developer or work for a large company, expanding your business internationally is one of the best ideas that will bring new customers, investors, and global cooperation ideas. However, if you want to do everything right and keep your business vision adjusted without anything lost in translation, you should consider taking the time to create a multilingual website. In simple terms, you should approach localization, which stands for professional adjustment of your content and the graphic ideas, which means that your website will be personalized according to your target country. The trick is to avoid creating a carbon copy as you start with the creation of foreign-language content.
4 Things to Consider for Creating a Multilingual Website
Consider Your Target Audience. It is the most important aspect that must be evaluated even before your discussion with the translation (localization) experts starts. You should collect your data and analyze the foreign markets to determine the audience. It will help to adjust your multilingual website in terms of being focused on younger or older audiences, more serious or less informal customers. It will help you to add certain interactive elements or references to your business activity and history in your native country. Once you have this information sorted, it is high time to talk to the translators.
- Think Over Your GUI Design Limitations. As it is known, some graphic elements may have to be adjusted or changed because the words in certain languages become longer or cannot be translated with a single word. Sometimes you cannot replace specific terms if we are dealing with the law or healthcare. A much safer approach is to see the various translation plugins for WordPress to see what tools may be helpful. Even the slightest design change may either help or ruin the website, which is why you should create an outline and the translation database as you work with the template.
- Think Over the Socio-cultural Translation Aspects. Still, the most critical aspect of creating a multilingual website is knowing the difference between the lands where you come from and those that you are wishing to target with your business or some ideas. Only a native speaker will be able to help you see what must be done. You can check the Word Point reviews to find a suitable translator who can assist you as the expert and provide one’s vision for your particular company. You should discuss your objectives and explain how you would like to be seen. A translation specialist will provide you with a glossary to keep things right.
- Proofread and Edit Things Twice. Remember that even when your localization is complete, you should proofread and edit your translated content by focusing on the personal names, numbers, bank account information, your physical address, and contact phones. It must be done because even professional translators may make a mistake since your personal information is not part of a vocabulary. Even if you do not know any foreign language, checking these aspects will still be possible. Check for various menus and the little elements to ensure that no changes to your website’s layout have made the graphics distorted or misplaced. Ask your expert to proofread the text and check the readability.
What Makes a Good Multilingual Website?
One of the most important parts is keeping your content active, which can be done with the help of SEO work and the activity on social media like Facebook, Twitter, and Instagram. You should constantly update your multilingual website and turn to the brief posts that will help the search engine crawlers notice your activity and update you in the list of search results. You should also consider the risks of under-translating, which is when you strive to translate it all when some international terms must be left without a change. The same relates to the cases when a direct translation of some slogans or proverbs turns interpretations into something bizarre. Therefore, always check things twice!
Elizabeth likes to combine the benefits of technology, linguistics, and business marketing. She uses her vast background experience in her posts, which helps her to provide efficient solutions and tips. Follow Elizabeth to become inspired and learn.