Why Should You Consider Launching an E-Commerce App

The benefits of having an e-commerce app are numerous and varied, with many companies realizing just how beneficial they can be in terms of ROI and marketing. In 2021, the revenue of mobile apps almost reached $500 million dollars, expected to increase substantially in the coming years. 

But with so many options out there, it can be difficult to know which platform will best suit your needs. Let’s take a look at the top 5 reasons you should launch an e-commerce app on these platforms.

  1. Growing E-Commerce Sales

Online retail sales worldwide are projected to reach $1.1 trillion in 2015. In 2013, global B2C e-commerce accounted for over $800 billion of sales, and on average, a retailer generates 55% of their total revenue from online channels. The opportunity to be a part of that growth – and take advantage of it – is huge.

For example, Pocketfield is an app that allows Shopify store owners to convert their store into a mobile app. Thus, the brand offers a viable solution for existing demand. 

  1. Converting App Users Easily

If a business has an existing mobile application, converting its users to buy items through that same app will be a lot easier than with a new business. If a customer is already using your company’s software on their phone, chances are they will be more likely to purchase products using your application. That’s because it’s more convenient for them, and they already trust you.

When customers feel secure with a brand, it makes them much more inclined to do business again in the future. Because of these reasons and many others listed below, having a mobile application available for all platforms is essential for any online merchant.

  1. You Can Target the Right Audience

Launching a mobile app for your business allows you to target potential customers wherever they are. Unlike a website, which everyone can access, a mobile app is only available to users who download it from an online app store. This means that when you have your own mobile app, it becomes easier for you to track who are using it, where they’re using it, and what features they’re using.

In addition, you can also keep tabs on how often your app is run and for how long. That way, if there’s something you need to change within it, you can make those changes without delay.

However, a mobile app will help your business grow but only if it meets all of its intended needs. Otherwise, it could be doing more harm than good. If you’re looking to build a successful app for your business, make sure that it has everything users need in order to carry out their daily tasks with ease. That way, they won’t have any trouble using it, and that may inspire them to use similar apps in the future because they like yours so much!

  1. Improve Customer Experience

One of the main reasons people go to online shopping sites is to avoid crowded stores and long lines. By selling your products in a mobile app instead of through a website, your customers can shop at their convenience while on their phones or tablets—anywhere they go, they’ll have access to your store. 

Plus, customer experience doesn’t just mean making sure your customers are happy. It means aligning your organization with your customer needs, desires and motivations. Improving CX is actually as simple as paying attention to what your customers say they want (use surveys, social media, and calls) then combining that information with other data points like purchase history or demographic data. 

This will allow you to truly understand your audience so that you can deliver a truly great CX every time they interact with your brand (i.e., website, retail store, phone, etc.).

  1. Lower Operating Costs 

Launching an e-commerce app has lower operating costs than starting a physical store. You can start off with a simple website where you list your products and services, as well as sell them. This allows people to discover your business, even if they don’t live nearby. 

Plus, you won’t have to worry about rent or utility payments. For example, think of Amazon; they started out just selling books online before branching out into multiple retail categories and becoming one of the biggest companies in the world.

Conclusion

One thing is for sure – both brick and mortar businesses and e-commerce stores are not going anywhere soon. This gives every small business owner a great opportunity to build up their revenue streams by expanding their reach across all platforms, rather than relying on foot traffic for customers in certain areas. 

While physical locations are still needed for many types of businesses (i.e., restaurants), you might be surprised at how much more convenient it is to run an entire company from home nowadays without sacrificing profitability.

Still not convinced? You should know that 21% of millennials open apps at least 50 times a day, whereas 69% of digital media usage in the US comes from apps. This proves that mobile apps are certainly the future.